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William Butcher

Meet William Butcher

Hi there, I’m William Butcher, and I work as a deal expert managing the back end of what shoppers see as great savings. From checking expiration dates to making sure the offers are still valid, I handle everything that ensures deals are reliable and useful. I divide my time between reviewing high-priority brands daily and updating regular offers weekly. What keeps me going is knowing that each correct coupon or update saves someone both time and money. I love being part of a team that values accuracy, and together, we make online shopping easier.

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Spotlight Q&A

How does a typical workday look for you?

Being a Deal Expert at VoucherCodes involves a lot of attention to detail, coordination, and research on a daily basis. I usually start my day by reviewing the website to make sure all deal categories are current, links are functioning, and everything appears to be in order from the perspective of a customer. I place a high value on a smooth user experience. I then proceed to our core merchant list. I go over each brand's page carefully to make sure we're displaying their most recent deals. I make sure that any new flash sales or discounts are active and visible. Additionally, since they are essential to both, I closely monitor high-performing brands to ensure that their deals are presented well and go smoothly.

How do you stay updated with hundreds of brands?

I keep myself current with hundreds of brands using a systematic and consistent method. I've categorised all the brands into two broad categories, priority and basic. Priority brands are high-impact or revenue-generating ones, so I check them daily to ensure their offers are new and updated. The basic ones are verified weekly, making sure no brand is skipped. To be in control of expiry dates, I have a calendar that assists me in keeping track of when each offer is about to expire. By doing this, I can eliminate expired offers in a timely manner and maintain the site clean and up-to-date for users. Apart from manual monitoring, I also get one-off offers from affiliate networks, which assist me in finding and renewing top-value deals as soon as they are shared. This combination of daily checks, weekly tours, expiry monitoring, and affiliate messaging enables me to handle a high volume of brands effectively without compromising on ensuring that our customers get to view the freshest and most valuable offers at all times.

How do you know a deal is really good?

To know whether a deal is good, I consider its clarity, timing, and overall value. I also consider what the deal entails, whether it is an actual discount, extra offers such as free shipping, or packages that increase the overall value of the purchase. A deal is exceptional when it offers more than usual. Timing is also an important element. If the deal is coming from a major sale event, a new product launch, or a special limited-time offer from a prominent brand, it will likely be a good offer. I also monitor what users are actually searching for, and if a discount matches demand, it then becomes more worthwhile to feature. I also think about how convenient it is for customers to access the offer. Well-explained terms, no secret steps, and functional links all count. A good offer should be satisfying and convenient. It's not necessarily about how large the discount appears, but whether or not it provides users with something beneficial or saves them money in a functional manner. That's what I examine before posting or suggesting any promotion.